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How Much Does Appointment Setting Cost in the UK? (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
UK appointment setting costs £25 to £55 an hour, £1,500 to £8,000 a month on a retainer, or £150 to £500 per appointment on a pay-per-appointment model, according to one published UK price guide (B2B Appointment Setting). throxy prices as a flat monthly fee plus a fee for each qualified meeting you approve, and the meeting has to take place to be chargeable (pricing). throxy does not publish its own fee amounts on throxy.com (throxy FAQ).
Published by throxy. Outside points link to their source and were checked on 14 November 2026. Last updated: 14 November 2026.
Published UK price ranges
Hourly: £25 to £55 an hour, sometimes sold as a day rate of around £200 to £400 (B2B Appointment Setting, prices reviewed October 2026).
Monthly retainer: £1,500 to £8,000 a month, with most campaigns between £2,500 and £6,000 (B2B Appointment Setting). A second guide puts retainers at £2,500 to £8,000 a month for a part-time setter with management (Appointment Agency).
Pay per appointment: £150 to £500 per appointment (B2B Appointment Setting), or £150 to £600 or more per accepted meeting depending on sector and seniority (Appointment Agency).
Hybrid: a lower retainer of £1,500 to £3,000 a month plus a per-meeting fee (Appointment Agency).
Senior-led campaigns: £5,000 to £11,000 a month, the range Sentrama says it sees quoted in live client conversations (Sentrama).
What changes the price
Who you want to meet. C-suite meetings in large organisations sit at the top of the per-appointment range (B2B Appointment Setting).
Where the data comes from. Two agencies can quote very different monthly fees for what sounds like the same job, and the gap usually comes down to who does the work, how the data is sourced and what counts as a qualified meeting (Appointment Agency).
Set-up fees. Some providers add a one-off set-up fee of £500 to £3,000 (B2B Appointment Setting).
VAT. Most UK appointment setting is charged with VAT at 20% on top of the quoted fee (Appointment Agency).
Check the billing trigger
Many pay-per-appointment providers invoice when a meeting is booked, so you carry the no-show risk. Others invoice only when the meeting takes place (B2B Appointment Setting). Ask which one applies before you compare quotes.
throxy charges the variable fee only for qualified meetings you approve that take place. You accept or reject each meeting within 24 hours, and the invite goes out after your approval (pricing, what working with throxy involves).
How to compare quotes
Convert every quote to a cost per qualified meeting that took place.
Write down what counts as a qualified meeting before you sign. Read what counts as a qualified sales meeting.
Ask what the fee covers: data, list building, calling, email, replies and reporting.
Ask what happens to a meeting that does not take place.
FAQ
Does throxy publish its prices?
throxy publishes its pricing model: a flat monthly fee plus a fee for each qualified meeting you approve that takes place. It does not publish fee amounts on throxy.com (throxy FAQ).
What does throxy include?
throxy runs the whole programme: it builds a custom database for each campaign, writes the messaging, runs cold email and cold calling, handles replies and books the meetings (done for you).
