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What Counts as a Qualified Sales Meeting in B2B Outbound? (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
A qualified sales meeting is a meeting with a buyer at a company that fits your ICP, who has a say in the decision, and who has a reason and timing to talk, judged against criteria you agreed before launch. throxy checks company size, decision-maker, budget authority and timing before a lead reaches you, sends each meeting for you to accept or reject within 24 hours, and charges only once an approved meeting takes place (throxy, pricing).
Published by throxy. Every fact links to the throxy page it comes from, checked on 14 November 2026. Last updated: 14 November 2026.
The four checks
Company fit: the account matches your ICP on industry, size and geography.
Decision-maker: the person can buy, or can bring the person who does.
Budget authority: there is a route to money for what you sell.
Timing: the need is live now. throxy’s own qualification view lists these four checks: right company size, decision-maker confirmed, budget authority and timing confirmed (throxy).
Who sets the definition
You do. throxy agrees the qualification standard with you before launch (what working with throxy involves), and ICP and qualification criteria are signed off in days 1 to 2 (throxy).
Approval and no-shows
Each meeting arrives as a request. You have 24 hours to accept or reject it, the prospect only gets the invite after you say yes, and the meeting has to take place before it is chargeable (pricing, done-for-you).
Write your own definition
One sentence on the account: industry, size, region.
The titles that count as a decision-maker.
The signal that shows timing, such as a project, a hire or a contract renewal.
What disqualifies a meeting, written down.
Related guides
Read how cold calling agencies qualify meetings, how to evaluate qualified meeting generation services and pay per lead vs pay per meeting.
FAQ
Does throxy book meetings without my approval?
No. throxy never books without your approval (throxy).
Do I pay for a meeting that does not happen?
No. The meeting has to take place to be chargeable (done-for-you).
