In one of the most competitive industries in the world … but we chose to do so anyway
Our Vision:
Enabling buyers and sellers to meet at the right time, to solve each other’s problems.
The Problem We're Addressing:
Sales teams often miss their quotas. Why? Because they spend more time on tedious operational tasks than on actual selling
B2B sales is hard. And many modern solutions only automate the problem. Making it more tiresome and chaotic rather than resolving it. There are too many tools and too little time. While there are many good point solutions they often have sales teams managing a heap of a different technologies, leaving them confused and less productive. Hours are wasted on research and data validation. With many of these tools pointing sales teams to focus on the wrong side of the equation: volume. The modern B2B landscape is noisy, with buyers overwhelmed by irrelevant outreach. High volumes burn your TAM and burn your brand. While some tools advocate for better personalization or messaging. That does not matter if no one opens your email or answers your call. There’s a monumental shift in the industry of B2B prospecting - and CROs are searching for a new playbook. Cold outbound is too static and needs to be more dynamic.
What is the solution? Timing.
Our competitors are aware of the importance of timing, but they fail to prioritize it because it is a very difficult problem to crack. Instead most competitors rely on using the same techniques, and the same large, structured data sources, leading to oversaturated markets where everyone is fishing in the same pond. This approach only exacerbates the noise in the B2B landscape, making it harder to stand out.
The real opportunity lies in unstructured data—the untapped market for sales teams.
Our Solution:
While it might be difficult, every problem has a solution; it may sometimes just require a more creative approach.
throxy is building the ecosystem and technology needed to book meetings with your ideal customers. We believe that timing is the most important factor and aim to leverage the untapped market of unstructured data and real-time market triggers to deliver outreach when the moment is right. We're reimagining the sales process by using new technologies to find accounts, qualify them, score them, and find the best person to reach out to at the right time—Only then do we craft personalized messages, ensuring that every outreach is timely, relevant, and impactful.
Our approach saves sales team valuable time by automating tedious back-office tasks, allowing them to focus on what they do best—engaging with prospects and driving revenue. By aligning outreach with buyer intent, throxy enables sales teams to meet demand precisely where it arises, increasing your chances of success.
In an age where inboxes are flooded and attention is scarce, throxy helps sales teams stand out from the clutter. We prioritize quality over quantity, focusing on high-conversion outcomes rather than just filling pipelines. This means postponing communication until the timing is perfect, skipping outdated spreadsheets, and delivering hyper-specific outreach that drives results.
At throxy, we believe in the power of:
Timing > Relevance > Personalization: Ensuring that your message hits the right mark at the right moment.
Quality > Quantity: Concentrating on high-impact interactions that lead to real conversions.
Outcomes > Inputs: Focusing on the results that truly drive growth, rather than just the volume of activity.
Specificity > Generalism: Crafting messages that speak directly to your prospects' needs, avoiding the pitfalls of generic outreach.
By bringing buyers and sellers together when it matters most, throxy is transforming sales from a numbers game into a strategic, human-centered process.
Mission:
Warming up cold out reach by through real market triggers.
Our Approach:
We love the frame of thinking "Imagine If." Imagine if we could use the same technology behind Google ads, Tinder matches, and the TikTok algorithm to deliver the right prospects to sales teams at the perfect moment. Bring buyers and sellers together when they want and a need to engage.
Where advertising algorithms score based on relevance, dating algorithms score based on compatibility, sales will be scored on timing. When are they ready to buy?
With the surge of LLMs a new paradigm shift has started to occur—the wave of AI agents, or digital workers. While some view AI as a threat to their jobs, we see it as an unprecedented opportunity to enhance human potential. Our focus is on AI-enabled sales automation that doesn't just replace human tasks but augments human capabilities. Rather, we use a "human-in-the-loop" approach to enhance and amplify what salespeople do best—building relationships. LLM and agentic AI technology enables us to create something we call the "Sales Engine" … I'm sure we will think of a more funky name later.
With agentic workflows, we can build a system that eliminates the tedious back-office tasks traditionally handled by sales teams—or, if you're already using AI-powered sales tools, the burden of managing that technology. Our AI-powered "Sales Engine" continuously learns and adapts based on real-time data, refining its approach with each interaction.
Much like advertising and dating platforms, we believe the future of sales lies in a continuous feedback loop of data that enhances algorithms over time. Our technology evolves with each outreach campaign, identifying and qualifying accounts, scoring leads, and finding the best contact within each account. It then crafts personalized messages, learning and self-improving with every email sent. The more you use it, the smarter and more effective it becomes, driving better outcomes and optimizing your sales process.
"The best way to predict the future is to create it" - Peter Drucker
The Shift in B2B Sales:
In a world where emails are cheap and attention is flooded, the companies that stand out won’t be the ones that spray and pray, spamming inboxes. Instead, the real winners will be those who win meritocratically—by delivering value and aligning their message with the moment. At throxy, we envision a future where success in B2B sales isn’t about volume but about precision—focusing on timing, intent, and solving real problems.
We’re building throxy because we believe that optimizing outreach based on timing and real market triggers is the future of sales. Enabling sellers and buyers to connect when they are both ready to solve each other’s problems.
Service as a Software:
The future of SaaS is evolving into something more profound—a paradigm shift toward "Service-as-a-Software." At first glance, this might seem like a rebranding of the traditional SaaS model, but it’s fundamentally different. Where Software-as-a-Service offers tools, Service-as-a-Software delivers outcomes. In a world increasingly cluttered with solutions, businesses don’t want more tools—they want results.
Every business needs a sales person, not every business needs a sales tool.
The service market is vastly larger than the software market, offering greater opportunities but also presenting more complex challenges. Traditional agencies have been bottlenecked by the limitations of human capital and technical expertise, particularly in performing tedious, repetitive tasks. AI, however, is reshaping this landscape. The speed, efficiency, and power of AI are driving a shift from companies managing complex sales stacks to outsourcing the management of these technologies to achieve tangible outcomes.
Too many talented individuals in the tech world are drawn into creating yet another SaaS product, chasing rapid exits without necessarily delivering real value. The allure of quick wins and big valuations has skewed our perception, driven by a few high-profile successes—the minority rule. But we believe in a different path—one grounded in thinking like real business-men, focused on creating lasting value and delivering high-quality results for our customers.
At throxy, we’re not just building another tech product; we’re pioneering a new way of thinking about software and service. We believe that the future belongs to those who merge visionary technology with a commitment to genuine, measurable value.
Paradigm Shift of AI:
We are bullish on AI, believing it has the power to accelerate human potential rather than replace it. Humans aren’t designed to work like machines, and generative AI presents a unique opportunity to liberate people from monotonous work. Giving us the freedom to focus on what we do best—building authentic relationships, leveraging emotions, and making instinct-driven decisions—areas where AI cannot compete.
Our vision is to enable speed and efficiency for sales teams by integrating AI in a way that enhances and augments human capabilities. We believe that human instinct and gut feeling are far superior to rigid, spreadsheet-driven decision-making models. In an AI-enabled world, authentic relationships will always rule.
We are go-to-market engineers.
Co-Founder & Head of GTM
Pablo is our sales co-founder and head of go-to-market at throxy, where he leads the company’s sales and revenue generation efforts. He holds a Master’s degree in Biomedical Sciences and Entrepreneurship from University College London. With his deep understanding of complex problems, Pablo effectively tackles challenges in the sales pipeline. A top performer in business development, he has worked at leading SaaS companies such as Showpad and Unibuddy. Pablo is fluent in English, Spanish, and French.
The foundation of throxy was born out of the long-standing relationship between Arnau and Pablo, who first met in high school. Despite pursuing different paths, they stayed in contact. While Pablo was working as a Sales Development Representative (SDR), Arnau persistently shared his excitement about the new GPT-2 technology he was working on at JP Morgan. While Pablo was frustrated with sending hundreds of ineffective, generic emails each week just to meet activity goals, this led to an "aha" moment when they realized the potential of using AI to solve common problems faced by sales teams.
Recognizing the need for a solution to the inefficiencies in sales processes, they decided to collaborate. They were soon joined by Bergen, who pivoted away from his entrepreneurial project after being inspired by Arnau’s passion for technology having studied together at the University of Bath. Together, they leveraged their combined expertise to develop throxy, a tool designed to improve sales efficiency and effectiveness by addressing the challenges they had personally experienced.
Thank you to our investors for supporting us on this journey!
