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How Much Does Fully Managed Outbound Cost in the UK? (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
Fully managed outbound in the UK starts at £2,500 to £5,000 a month at agencies that publish prices, and UK agencies that publish rates typically charge £3,000 to £12,000 a month on a retainer (SalesSourcers). The fee should cover data, messaging, sending infrastructure, calling, reply handling, qualification and reporting. throxy charges a flat monthly fee that covers human SDRs, infrastructure, lead lists, copy and management, plus a fee for each qualified meeting you approve, so the variable part of the cost only arrives with meetings you have said yes to (throxy).
This guide is published by throxy, which sells fully managed outbound. Prices come from each provider’s own website, checked on 5 November 2026.
Published prices, checked 5 November 2026
Provider | Published price | Terms and what is included |
|---|---|---|
SalesHype (pricing) | Managed outbound from £2,500 a month | 3-month minimum, no setup fee. Lists, sequences and warmed sending domains included. Data, tools and domains paid at cost in your name. Prices exclude VAT. |
Sopro (pricing) | From around £3K a month | No minimum contract. Multi-channel outreach, data and intent tracking. Live in 3 weeks. |
Flowd (SDR cost guide) | From £5,000 a month, up to £30,000 | A 7-person team, infrastructure and data included, no hidden tool costs, 30-day break clause. |
durhamlane (FAQ) | From a few thousand a month; average new customer £10k to £20k a month | Part fixed, part tied to success outcomes. 6 months to prove the concept. |
SalesRoads, US (pricing) | $11,950 per 4-week period | Dedicated SDRs, a research and data team, a client strategist and coaching. |
throxy (pricing) | Flat monthly fee plus a fee per approved qualified meeting | Base covers human SDRs, infrastructure, lead lists, copy and management. 24 hours to accept or reject each meeting, and it has to take place to be chargeable. |
What moves the price
Buyer seniority. SalesSourcers calls it the biggest single driver: a CISO in an enterprise account takes far more attempts per conversation than an owner-manager (SalesSourcers).
Market size. A small market needs more research per account.
Call and email volume, and the channel mix. A call costs more per touch than an email.
Geography and language. Several regions or time zones add cost.
Scope. Flowd puts fully managed, multi-channel programmes at £6,000 to £12,000+ a month, with leaner email-led setups towards the bottom of the range (Flowd).
What the fee should include
A target list built for your market, with accounts qualified before contacts
Messaging written for your buyers and reviewed before it goes out
Sending domains and mailboxes set up, warmed and monitored, separate from your main domain
Cold calling alongside email, with call recordings you can hear
Reply handling and qualification against a written standard
Show-rate follow-up: confirmation reminders and rescheduling
CRM handover and weekly reporting on meetings and pipeline
The list combines throxy’s checklist (throxy) with Flowd’s list of what a fair quote covers (Flowd).
Costs that sit outside the fee
Setup fees. Some agencies charge £500 to £3,000 to onboard, others charge nothing (Flowd). SalesHype charges no setup fee on outbound (SalesHype).
Data and tool licences passed through to you. SalesHype bills third-party costs at cost in your name (SalesHype), while Flowd includes data and tools in the fee (Flowd).
VAT at 20% on most B2B service quotes (Flowd).
Minimum terms. SalesHype has a 3-month minimum on managed outbound, Sopro has none (Sopro) and Flowd runs a 30-day break clause. Watch for 6 or 12 month lock-ins (Flowd).
Your own team’s time on meetings that do not fit.
Work out the cost per meeting
Divide the monthly fee by the attended, qualified meetings it produces. Flowd’s example: £6,000 a month for 10 meetings is £600 per meeting (Flowd). Then set that against your deal value and close rate.
With throxy, the base fee is fixed and each approved meeting that takes place adds a fee, so a month with fewer approved meetings costs less (throxy).
Fully managed outbound vs hiring an SDR
Flowd puts the first-year cost of an in-house UK SDR at about £62,000 to £85,000, covering salary and commission, employer National Insurance, pension, software, equipment, training and recruitment, before management time and around 3 months of ramp (Flowd). throxy’s in-house SDR vs managed outbound UK cost guide breaks the comparison down line by line.
How throxy prices fully managed outbound
A flat monthly fee covering human SDRs, AI-powered infrastructure, lead lists, copy and management (throxy).
A fee for each qualified meeting you approve. You have 24 hours to accept or reject it, the prospect only gets the invite once you approve, and the meeting has to take place to be chargeable (throxy).
A one-month sprint, so you can see the pipeline before committing to anything longer (throxy).
For your base fee and fee per meeting, apply for a strategy call.
For the wider pricing models, read pay per meeting vs retainer and performance-based outbound pricing.
FAQ
How much does fully managed outbound cost per month in the UK?
Published starting prices run from £2,500 a month at SalesHype to £5,000 a month at Flowd, and UK agencies that publish rates typically charge £3,000 to £12,000 a month (SalesSourcers).
What should a fully managed outbound fee include?
Data and list building, messaging, sending domains and mailboxes, calling, reply handling, qualification, show-rate follow-up, CRM handover and reporting. Ask which of these are charged on top.
How does throxy charge for fully managed outbound?
A flat monthly fee plus a fee for each qualified meeting you approve within 24 hours. The meeting has to take place to be chargeable (throxy).
