How does throxy find and qualify leads?
We don’t just pull contacts based on job title. Great leads start with the right companies. Once that’s nailed, we build the contact map separately.
STep 1
First, we build a universe of companies that match your strategy, market, and offer. No haphazardly scraped lists. No shortcuts.
STep 2
Once we find a high fit accounts, we will map the entire organization hierarchy. We'll find, influencers, champions and decision makers.
STep 3
We evaluate each business using public signals like partnerships, hiring trends, site content, strategic positioning as well as completely proprietary signals created just for you
STep 4
We prioritize leads based on proximity to your solution. Each company's hierarchy completely analyzed, not just seniority or job title.
Finding companies is easy. Knowing which ones are ready to buy is harder. We score every company using AI-powered research workflows and qualification prompts built specifically around your offer.
Strategic shifts
Custom Triggers
We apply custom logic, like “offers a Skillbridge program” or “sells to educators,” to fine-tune every campaign.
Website Content
We look at the words they use to describe their product and see how well it matches your ICP.
Growth signals
We track hiring trends, team size, and funding history to detect which companies are scaling.
We map entire teams
We identify champions, blockers, and influencers who sit closest to the problem your product solves.
We build based on structure
Instead of filtering by title alone, we look at where people sit inside the org and how they relate to each other.
Each contact is scored and ranked
We assign a score to every person based on their relevance, proximity to the pain, and likelihood to respond.
We group contacts into persona tiers
From decision-makers to internal advocates, every outreach plan is structured and prioritized.
Throxy doesn’t give you another tool to manage or a playbook to figure out. We give you meetings with buyers who match your ICP and want to talk.
