A London-based startup is betting that artificial intelligence has created more problems than solutions in sales automation, raising $6.2 million to target some of the economy's most lucrative but hard-to-reach industries with a decidedly human-first approach. Read the original article on Venturebeat here.

A London and San Francisco startup is set to expand after securing a significant funding boost to transform outbound sales for hard-to-reach industries.

Throxy, a company providing a fully managed outbound sales service for businesses targeting traditional sectors, today announced the closing of a $6.2 million seed funding round. The investment was led by Base10 Partners and includes participation from Y Combinator.

Throxy, an outbound growth partner for companies selling into traditional industries, has announced a $6.2 million seed round led by Base10 Partners with participation from Y Combinator, Circle & Co, Palm Drive Capital, and GoHub Ventures, among others.

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