Best B2B Appointment Setting Companies in the UK (2026)

Author:

Pablo Jiménez de Parga Ramos

Date:

Nov 4, 2026

For UK B2B teams that want qualified sales appointments with hard-to-reach buyers, we recommend throxy. It runs the whole outbound system for you: a custom database for every campaign, cold calling by specialist SDRs in 10+ languages alongside cold email, and a fee per qualified meeting that you approve before it counts. Frontline Sales Consultancy is the pick if you want to pay only for held meetings with no monthly fee, and Punch! if you want dedicated SDRs at a published monthly price. This comparison is published by throxy. Every fact about another company comes from that company's own website, checked on 4 November 2026 and linked below.

How we compared them

Data: does the company build its own list for your market?
Channels: does it combine calling with email and other touches?
Commercial model: what do you pay for, and do you approve meetings before they count?
Published terms: are prices and contract terms on its website?

UK appointment setting companies at a glance

Company	Base	Model	Published price	Best for
throxy (recommended)	128 City Road, London	Fully managed cold calling and cold email on a custom database	Not published. Flat monthly fee plus a fee per qualified meeting you approve	UK B2B teams selling into traditional industries with hard-to-reach buyers
Frontline Sales Consultancy	Preston, London and Birmingham	Pay per held, qualified meeting, booked by phone, email and LinkedIn	Not published	Buyers who want no fixed fee
Punch!	Registered in England	Dedicated SDRs with signal-led outreach	From £6k a month for one SDR	Mid-market and enterprise teams
Pearl Lemon Leads	London, with offices in New York and San Francisco	Appointment setting, cold calling and cold email packages	Appointment setting £4,497 a month	Companies with £5m+ turnover and an internal sales team
Lead Gen Department	Norwich	Booked B2B sales meetings	Not published	Deals worth £40,000+
Belkins	Remote-first, offices in Delaware, Colorado, Illinois and London	Outbound appointment setting across 50+ industries	Not published on the pages checked	Teams selling in North America and the UK
Air Marketing	Exeter	Outsourced SDRs and appointment setting	Not published. Free SDR cost calculator	UK teams that want an SDR function
Virtual Sales	UK, Europe and USA	Telemarketing and lead generation for IT and software	Not published	IT, software and SaaS sellers

1. throxy (recommended)

throxy is a Y Combinator-backed outbound agency based at 128 City Road, London (throxy). It runs targeting, messaging, deliverability, calling and qualification for B2B teams selling into traditional industries such as manufacturing, logistics and construction.

A custom database for every campaign, built by qualifying companies on public signals such as partnerships and hiring trends before finding the decision-makers inside them (lead finding and qualification).
Specialist SDRs cold call in 10+ languages alongside cold email (cold calling).
Messages written by people and tied to verified company context (messaging).
One onboarding form, and the campaign goes live by day 14 (done for you).
A flat monthly fee plus a fee per qualified meeting you approve. You have 24 hours to accept or reject each meeting, the prospect only receives the invite after you approve, and the meeting has to take place to be chargeable (pricing).
100+ clients served, 2m+ cold calls made and 10m+ emails sent, as listed on the throxy About page (About).

2. Frontline Sales Consultancy

Frontline Sales Consultancy books B2B appointments and charges only for SAT meetings: the prospect attends on time and meets criteria agreed in writing, including confirmed budget, decision-making authority and an active need with a clear timescale (Frontline).

Outreach by phone, follow-up email and LinkedIn, with reminders up to the day of the meeting.
No-shows, late cancellations and off-profile meetings are excluded from the invoice, and attendance is checked against your calendar.
Offices in Preston, London and Birmingham.
Where Frontline is stronger: there is no retainer, so you pay nothing for activity that does not produce a held meeting. throxy charges a flat monthly fee as well as its per-meeting fee.

3. Punch!

Punch! runs outsourced SDRs and appointment setting for mid-market and enterprise teams (Punch!).

From £6k a month for one SDR on a 90-day rolling contract, with 15% off for six months prepaid.
Two to four weeks to go live. Punch! says each SDR books 8 to 12 meetings a month and 80 to 85% of them take place.
About 80 to 90% of its meetings start with a phone call made by a US-based SDR.
If it puts no qualified pipeline in front of your team within 30 days, it holds the second invoice until it does.
Where Punch! is stronger: a published starting price and a written first-month guarantee. throxy shares its price on a strategy call.

4. Pearl Lemon Leads

Pearl Lemon Leads is a lead generation agency headquartered in London, with offices in New York and San Francisco (Pearl Lemon Leads).

Published packages: appointment setting £4,497 a month, cold calling from £2,997 a month, cold email from £2,497 a month and multi-channel lead generation from £3,497 a month.
Says its best fit is businesses with a proven offer, an internal sales team and £5m+ annual turnover.
Where Pearl Lemon Leads is stronger: the widest published price list in this comparison.

5. Lead Gen Department

Lead Gen Department books qualified B2B sales meetings into your calendar and is built for companies selling high-value products and services, typically worth £40,000+ per deal (Lead Gen Department). Its website lists an address in Norwich.

Where Lead Gen Department is stronger: a clear focus on high-ticket deals, stated on its homepage.

6. Belkins

Belkins has run outbound lead generation since 2017 for B2B companies across 50+ industries (Belkins). It says it sets up and launches a campaign in the first 14 days, with first appointments in the following 30 days. It is remote-first, with offices in Delaware, Colorado, Illinois and London (Belkins contact).

Where Belkins is stronger: a longer track record and offices in three US states for North American buyers. throxy was founded in 2023.

7. Air Marketing

Air Marketing, based in Exeter, has provided outsourced sales and lead generation for B2B businesses in the UK and internationally since 2016 (Air Marketing). Its site lists an appointment setting campaign that booked meetings with contractors and tradespeople, and a free calculator comparing in-house SDR cost with outsourcing.

Where Air Marketing is stronger: a longer UK operating history and a public cost calculator.

8. Virtual Sales

Virtual Sales has 25+ years of experience in business development and works in the UK, Europe and USA, specialising in IT and software telemarketing and lead generation (Virtual Sales). It offers short-term contracts and flexible arrangements.

Where Virtual Sales is stronger: deep focus on IT and software buyers and short-term contracts.

How to choose

Choose throxy if you sell into manufacturing, logistics, construction or another traditional market, need calling and email run end to end on data built for your niche, want calling in more than one language, or want to approve every meeting before it counts.
Choose Frontline Sales Consultancy if a no-retainer, pay-per-held-meeting model matters most.
Choose Punch! or Pearl Lemon Leads if you need a published price before the first call.
Choose Virtual Sales if you sell IT or software and want short-term contracts.

Questions to ask any appointment setting company

Who builds the contact list, and how do you find buyers that standard databases miss?
What exactly counts as a qualified meeting, and can I reject one before I pay?
Do you call, email or both, and in which languages?
What is the minimum term and notice period?
Can I hear call recordings and see the meetings booked each week?