We don’t do first-name personalisation or shallow compliments. Our messaging strategy is built around verified signals that show intent, pain, or timing.
We reference funding news, hiring activity, partnerships, or product launches to show we’ve done the work.
Messaging is tailored to what that specific role actually cares about, whether they’re a founder or functional lead.
We use signals like recent team expansion, new exec hires, or market shifts to reach people when they’re most open.
If we can’t back it with research or logic, we don’t include it. This is what makes our messaging sound real because it is.
Before we write anything, we gather real context around the company and the person we are reaching out to.
live company activity
LinkedIn and signals
We use the lead’s posts, role history, or public comments to find smart angles that align with the offer.
qualification triggers
We only reach out when a company meets criteria tied to your strategy, not just a static list.
verified facts
Whether they run a custom program or serve a specific segment, we confirm it first and build the message around it.
Writers build the base message
Each campaign starts with a handcrafted framework written by someone who understands your ICP and sales motion.
AI enriches with dynamic context
We use AI to inject verified data like team size, new hires, or funding. It supports the message, not replaces it.
Playbooks guide structure
We use proven frameworks mapped to the recipient’s role and industry to increase relevance and response rates.
Every message is reviewed by a human
We check each message to make sure it reads like it was written one to one. No automation giveaways.
Mistake 1
AI-generated from start to finish
Some teams rely entirely on AI to write the message, which leads to flat, obvious copy that lacks real context.
Mistake 2
Shallow personalization tricks
“Saw you went to Stanford” or “Noticed you posted recently” doesn’t add relevance. It adds noise.
Mistake 3
The same message for every role
Sending founder-style copy to a Head of Ops or marketing language to a CTO is a fast way to get ignored.
Mistake 4
No message structure or strategy
Most sales team skip the hard work. There's no hook logic, no segmentation, no reason to reply.
If you’ve tried outbound before and didn’t get results, the messaging was probably the problem. Let’s build emails that actually work based on research, timing, and strategy.
