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Solutions / Messaging

Solutions / Messaging

Messaging that sounds like it was written by someone who knows your buyer

Messaging that sounds like it was written by someone who knows your buyer

We write cold emails that get replies because they’re built on real context, tailored to the decision-maker, and written by experts who understand cold email.

We write cold emails that get replies because they’re built on real context, tailored to the decision-maker, and written by experts who understand cold email.

Personalisaition isn’t a gimmick. It is what drives results.

Personalisaition isn’t a gimmick. It is what drives results.

We don’t do first-name personalisation or shallow compliments. Our messaging strategy is built around verified signals that show intent, pain, or timing.

Company context drives the hook

Company context drives the hook

We reference funding news, hiring activity, partnerships, or product launches to show we’ve done the work.

Persona and pain point are matched

Persona and pain point are matched

Messaging is tailored to what that specific role actually cares about, whether they’re a founder or functional lead.

Timing triggers

add urgency

Timing triggers

add urgency

We use signals like recent team expansion, new exec hires, or market shifts to reach people when they’re most open.

Every line has a reason to exist

Every line has a reason to exist

If we can’t back it with research or logic, we don’t include it. This is what makes our messaging sound real because it is.

Every message starts with research. Not templates.

Every message starts with research. Not templates.

Before we write anything, we gather real context around the company and the person we are reaching out to.

live company activity

Press releases, career pages, customer case studies, and announcements help us identify relevance fast.

You don’t have to log into a platform or piece together your own workflow.

LinkedIn and signals

We use the lead’s posts, role history, or public comments to find smart angles that align with the offer.

qualification triggers

We only reach out when a company meets criteria tied to your strategy, not just a static list.


verified facts

Whether they run a custom program or serve a specific segment, we confirm it first and build the message around it.

Handwritten structure. AI-assisted scale.

Handwritten structure. AI-assisted scale.

Writers build the base message

Each campaign starts with a handcrafted framework written by someone who understands your ICP and sales motion.

AI enriches with dynamic context

We use AI to inject verified data like team size, new hires, or funding. It supports the message, not replaces it.

Playbooks guide structure

We use proven frameworks mapped to the recipient’s role and industry to increase relevance and response rates.

Every message is reviewed by a human

We check each message to make sure it reads like it was written one to one. No automation giveaways.

Most “personalized” emails aren’t.

Most “personalized” emails aren’t.

Mistake 1

AI-generated from start to finish

Some teams rely entirely on AI to write the message, which leads to flat, obvious copy that lacks real context.

Mistake 2

Shallow personalization tricks

“Saw you went to Stanford” or “Noticed you posted recently” doesn’t add relevance. It adds noise.

Mistake 3

The same message for every role

Sending founder-style copy to a Head of Ops or marketing language to a CTO is a fast way to get ignored.

Mistake 4

No message structure or strategy

Most agencies skip the hard work. There’s no hook logic, no segmentation, no reason to reply.

Messages that earn replies. Campaigns that book meetings.

Messages that earn replies. Campaigns that book meetings.

If you’ve tried outbound before and didn’t get results, the messaging was probably the problem. Let’s build emails that actually work based on research, timing, and strategy.