Outbound sales has always been a game of time, consistency, and precision. Even with a sophisticated SaaS stack (CRMs, data tools, outreach platforms) teams still spend countless hours researching accounts, identifying decision-makers, qualifying prospects, and trying to reach the right person at the right moment. These steps are essential, but they are also repetitive, manual, and difficult to scale.

This growing operational gap has sparked the rise of AI sales agents: autonomous systems capable of running outbound workflows end-to-end. These agents aren’t just automating tasks, they’re performing the work traditionally handled by SDRs, allowing sales teams to focus on conversations, relationships, and closing deals.

This is the space where Throxy is innovating. This GoHub-backed startup founded by Arnau Ayerbe, Bergen Merey, and Pablo Jiménez de Parga builds AI agents that operate behind the scenes to research prospects, detect buying signals, and book meetings automatically. It represents a new layer in the sales stack, one that doesn’t replace existing SaaS but supercharges it with intelligence and autonomous execution.

A Mission Built Around Outcomes, Not Software

Throxy’s mission is grounded in a simple idea: companies don’t want more tools, they want results. In an environment where GTM teams already manage a full suite of software solutions, the last thing they need is another interface to operate. What they want are qualified meetings, increased pipelines, and a predictable flow of opportunities. Throxy’s AI sales agents are designed to deliver exactly that.

By acting as digital SDRs, Throxy’s agents take ownership of every stage of outbound prospecting, from identifying which companies are worth pursuing to determining who within that organization holds real decision-making power. This goes far beyond automation. It is the transformation of outbound from a human-intensive function into a hybrid model where AI executes the heavy lifting and humans perform the high-value interactions. As Arnau himself emphasized during The Vertex Summit by GoHub Ventures, “the goal is not to replace salespeople but to elevate them, allowing them to spend their time where it matters most.”

This model also underpins Throxy’s approach to pricing. Instead of charging their clients for usage or access, the company charges based on the outcomes it delivers. Customers pay for meetings booked, not for software licenses. “If you don’t get any outcomes, you’re not getting billed,” explained Arnau. This creates a powerful alignment: Throxy succeeds when its customers succeed. This also reflects a broader trend in the AI-native landscape, where value is increasingly tied to real business impact rather than the number of features in a product.

A High-Intensity Culture Designed for Speed

Behind the autonomous AI agents is a company built on discipline, speed, and a strong cultural backbone. Arnau describes Throxy as intentionally “extreme,” driven by the belief that “extraordinary results never come from ordinary inputs.”

During their time at Y Combinator, the founders embraced a demanding rhythm, working seven days a week, often from 9AM to 9PM. That cadence wasn’t temporary intensity; it set the DNA for how the company operates today.

Bergen Merey, Pablo Jiménez de Parga, and Arnau Ayerbe

One defining choice is Throxy’s commitment to being fully in-person. While many startups adopt hybrid or remote models, Throxy sees physical proximity as a strategic accelerator. As Arnau puts it, “when you’re going to spend that many hours working, you want to be around other people. Things get moved much faster.”

That intensity defines how Throxy organizes itself. The company’s structure revolves around three interconnected functions: growth, engineering, and operations, working together in tight feedback loops. The operations team sits with customers to understand their challenges; engineering turns those insights into new features, and growth amplifies the impact. For Arnau, it’s a system built for velocity. “We believe in feedback, execution, and iteration,” he said.

In parallel, the founding team has amplified this culture externally by sharing their journey publicly across LinkedIn. This “build in public” approach has become a natural extension of how Throxy operates: fast, transparent, and ambitious. As Arnau noted during The Vertex Summit, this constant visibility has helped attract talent, generate early customer interest, and strengthen the company’s credibility.

A Vision for the Future of AI Sales Agents

Arnau’s view of the future is optimistic but grounded: the next wave of AI will drastically accelerate the speed at which companies learn, build, and operate. “We’ll do more of the stuff we like and less of the stuff we don’t like,” he said, capturing the essence of AI’s role in reshaping work.

He anticipates a world where product cycles become dramatically faster thanks to the ability of AI agents to gather feedback and run workflows in real time. “We are going to see better products and better companies being built at a fast pace,” Arnau explained.

But he also highlights the structural tension facing large incumbents. Many existing systems weren’t built with AI agents in mind; they weren’t designed for autonomy. “We’re trying to plug AI agents into software built 20 or 30 years ago,” he noted.

This creates a unique advantage for startups like Throxy, which can design workflows natively for autonomous agents rather than retrofitting legacy systems. According to Arnau, new workbenches purpose-built for AI sales agents will define the next era of innovation.

The implication is clear: the future belongs to companies that rethink processes from the ground up. In outbound sales, Throxy is already demonstrating what that looks like.