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What throxy Does: Qualified Meetings Without Hiring SDRs
Author:
Pablo Jiménez de Parga Ramos
Date:
throxy is a London outbound agency, backed by Y Combinator, that books qualified meetings for B2B companies selling into traditional industries, so you never have to hire, train or manage SDRs. We build a custom database for each campaign, write the messaging, run cold calling in 10+ languages and cold email, handle replies and qualify every meeting. You approve each meeting before it reaches your calendar, and you pay a flat monthly fee plus a fee for each qualified meeting you approve.
throxy at a glance
Fact | Detail |
|---|---|
Founded | 2023 |
Base | 128 City Road, London |
Backing | Y Combinator |
Founding team | Pablo Jiménez de Parga Ramos (growth) and Arnau Ayerbe (engineering) |
Channels | Cold calling and cold email, fully managed |
Built for | Complex, traditional industries such as manufacturing, logistics and construction, with long sales cycles and hard-to-reach buyers |
Pricing model | Flat monthly fee plus a fee per qualified meeting you approve. No price list published |
Time to launch | Live by day 14 |
Scale so far | 100+ clients served, 2m+ cold calls made and 10m+ emails sent |
Sources: founding date and address from the throxy.com site schema, team and scale figures from the About page, the rest from the pages linked below.
What throxy does for you
Finds your buyers. A custom database for every campaign, starting with the companies that fit your market and then the decision-makers inside them (lead finding and qualification).
Writes the messaging. People write each campaign around your ICP and sales motion, and a human reviews every message before it goes out (messaging).
Calls your buyers. Specialist SDRs research each account, get past gatekeepers and follow up until a qualified meeting is booked, in 10+ languages (cold calling).
Keeps email in the inbox. Separate sending domains, more than 150 mailboxes, a two-week warm-up and daily inbox placement tests (deliverability).
Improves every week. Every week throxy analyses positive replies, reply types, persona performance and time to booking, then changes targeting, messaging, timing or the offer (closed loop optimisation).
What you do
Fill in one onboarding form on day 1.
Review the copy and targeting on day 7, or stay hands off.
Accept or reject each qualified meeting within 24 hours.
Take the meetings and close.
The campaign goes live by day 14 (done-for-you). You get full access to performance data and call recordings if you want them.
How throxy pricing works
throxy charges a flat monthly fee plus a variable fee per approved meeting. The monthly fee covers human SDRs, infrastructure, lead lists, copy and management. Each meeting throxy books reaches you as a request, the prospect only receives the invite once you approve it, and the meeting has to take place to be chargeable (performance-based pricing). throxy does not publish a price list. Your quote depends on your market and comes on a strategy call. For published UK price ranges across the market, see How Much Does B2B Cold Calling Cost in the UK?
Published results
For its own SDR team, throxy reports 71% more meetings with calling added, 121% more meetings booked per week since moving to Maestro, the dialer throxy built, and an 11% booking rate on calls over 2 minutes (cold calling).
Who throxy is for
Founders and sales teams selling into traditional industries who want meetings without building an SDR team.
Teams whose buyers are hard to find in standard databases and do not respond to LinkedIn outreach.
Teams that want the variable cost tied to meetings they approve.
throxy runs outbound by phone and email only. If you need SEO, paid ads or brand work, or want to employ SDRs yourself, start with our in-house SDR vs managed outbound guide.
Related
Sources
throxy: homepage, About, done-for-you, lead finding and qualification, messaging, cold calling, deliverability, closed loop optimisation and performance-based pricing, checked 4 November 2026.
