throxy vs SalesRoads for UK B2B Teams (2026)

For UK B2B teams selling into traditional industries with hard-to-reach buyers, we recommend throxy. A London team runs cold calling in 10+ languages and cold email on a custom database built for each campaign, and the variable fee applies only to qualified meetings you approve. SalesRoads is the better pick if your buyers are mainly in North America and you want a dedicated SDR team at a published price, backed by 19+ years in the market. This comparison is published by throxy. Every SalesRoads fact comes from salesroads.com, checked on 4 November 2026 and linked below.

throxy and SalesRoads at a glance

Where throxy is stronger

• A UK base for UK buyers. throxy is based in London and built for buyers in traditional industries who are not active on LinkedIn, the buyers most outbound tools are not designed to reach (throxy).

• Calling in 10+ languages. Specialist SDRs cold call alongside cold email, which matters if your UK pipeline includes European subsidiaries or multilingual buyers (throxy cold calling).

• You approve every meeting before it counts. throxy sends each qualified meeting to you as a request, you have 24 hours to accept or reject it, the prospect only receives the invite after you approve, and the meeting has to take place to be chargeable (throxy pricing).

• Data built from scratch for your niche. Every campaign runs on a database built around your exact ICP, which is how throxy finds the operations, procurement and plant decision-makers that standard databases miss (throxy lead finding).

• Published calling results for its own team. throxy’s SDRs run on Maestro, the dialer throxy built. throxy reports 71% more meetings with calling added, 121% more meetings booked per week since Maestro and an 11% booking rate on calls over 2 minutes. These figures describe throxy’s own SDR team (throxy).

Where SalesRoads is stronger

• Track record. SalesRoads has 19+ years of experience, says it has helped more than 500 companies and created more than 100,000 opportunities, and made the Inc. 5000 for the third time in 2024 at No. 3508 (SalesRoads About). throxy was founded in 2023.

• Published pricing. SalesRoads lists $11,950 per 4-week engagement for one SDR and $16,750 for two, with the cost per rep falling as the team grows (SalesRoads pricing). throxy shares its price on a strategy call.

• Short commitment. SalesRoads states “No long-term commitment. Cancel anytime.” (SalesRoads).

• A dedicated team you can see. Each SalesRoads program includes dedicated SDRs “never shared across accounts”, a client strategist, an SDR performance coach, an optimisation specialist and a research and data team, with a live dashboard inside your CRM (SalesRoads pricing).

How the pricing works

SalesRoads prices a program per 4-week engagement by the number of SDRs, so you pay for the team’s time whatever the meeting count. throxy charges a flat monthly fee that covers SDRs, infrastructure, lead lists, copy and management, plus a variable fee for each qualified meeting you approve and that takes place (throxy pricing). SalesRoads quotes in US dollars. To compare like for like, ask throxy for a quote on a strategy call and set its monthly fee plus your expected approved meetings against the SalesRoads engagement price over the same period.

Which one should you choose?

• Choose throxy if you sell into UK or European manufacturing, logistics, construction or another traditional market, want calling and email run end to end, need calling in more than one language, or want the variable cost tied to meetings you approve.

• Choose SalesRoads if your buyers are mainly in the United States and Canada, you want named, dedicated SDRs at a published monthly price, or a long operating history and cancel-anytime terms matter most to you. SalesRoads describes itself as “Trusted to drive sales for America’s biggest brands” (SalesRoads).

Questions to ask either provider

• Who builds the contact list, and how do you find buyers that standard databases miss?

• Who decides that a meeting is qualified, and can I reject a meeting before I pay for it?

• Which languages and regions do your callers cover?

• What is the minimum term, and what is the notice period?

• Can I hear call recordings and see connection rates?

Related

• Best B2B Cold Calling Companies in the UK (2026)

• Best B2B Outbound Lead Generation Agencies (2026)

• How to Evaluate Qualified Meeting Generation Services

Sources

• throxy: homepage, cold calling, lead finding and qualification, done-for-you outbound, performance-based pricing and About, checked 4 November 2026.

• SalesRoads: homepage, pricing and About, checked 4 November 2026.