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What Is SDR as a Service? A Guide for B2B Teams (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
SDR as a service means an outside company does your sales development for you: it finds the right accounts, contacts the buyers and books qualified meetings for your closers. throxy offers the fully managed version for B2B teams selling into traditional industries, with a custom database per campaign, specialist SDRs who cold call in 10+ languages alongside cold email, and a flat monthly fee plus a fee for each qualified meeting you approve that takes place (throxy, pricing).
Published by throxy. Every fact links to the throxy page it comes from, checked on 14 November 2026. Last updated: 14 November 2026.
What an SDR service does
Builds the target list. throxy qualifies companies first, then maps the people inside each account (lead finding).
Writes and sends the outreach, with a human reviewing every message (messaging).
Runs the sending infrastructure on separate domains that protect your main brand (deliverability).
Makes the calls. Specialist SDRs research each account and get past gatekeepers (cold calling).
Handles replies and books the meeting once you approve it (what working with throxy involves).
The three common models
Outsourced SDR seat: you rent reps and usually steer them yourself.
Fully managed outbound: the provider owns data, messaging, infrastructure, calling and replies end to end. This is how throxy works (fully managed vs outsourced SDR).
Appointment setting: the provider books meetings, often from a list you supply. Read what B2B appointment setting is.
How SDR services are priced
Most providers charge a retainer, a fee per meeting, or a mix of both. throxy uses the hybrid model: a flat monthly fee plus a fee for each qualified meeting you approve, and the meeting has to take place to be chargeable (pricing). For the trade-offs between models, read retainer vs pay-per-meeting vs hybrid pricing.
What you still do
With throxy you fill in one onboarding form, attend the onboarding call, accept or reject each meeting within 24 hours and take the meetings (what working with throxy involves).
When to build in-house instead
If you want to run outbound yourself on your own software, a self-serve tool suits you better than throxy (what working with throxy involves). For the cost side, see in-house SDRs vs managed outbound.
FAQ
Is SDR as a service the same as lead generation?
Lead generation can stop at a list or a reply. An SDR service usually runs through to a booked meeting. throxy charges for qualified meetings you approve that take place (pricing).
Does throxy use AI SDRs?
throxy blends AI-human workflows: AI for research and data, and human SDRs who make the calls and handle replies (about throxy, what working with throxy involves). Read AI SDR vs human SDR for the comparison.
