Pay Per Lead vs Pay Per Meeting (2026)

Pay per meeting moves more of the work and the risk to the agency than pay per lead, because your team still has to reach, qualify and book every lead. throxy uses a meeting-based model: a flat monthly fee plus a fee for each qualified meeting you approve, and the meeting has to take place to be chargeable (done-for-you outbound).

Published by throxy. Outside points link to their source and were checked on 14 November 2026. Last updated: 14 November 2026.

What you buy at each level

TNW Marketing, a UK lead generation agency, splits what you can buy into four levels: a raw enquiry, a qualified lead, a booked appointment and an attended appointment. Each step moves work and risk from you to the provider (TNW Marketing).

• Raw enquiry: your team still reaches, qualifies, books and chases it.

• Qualified lead: checked against criteria you agreed, and your team still books the meeting.

• Booked meeting: in your diary, and you carry the cost of a no-show.

• Held meeting: you pay once the meeting takes place.

Questions that decide the real cost

• What exactly counts as a lead or a meeting, and is it written into the contract?

• Who approves a meeting before it becomes chargeable?

• What happens to the fee when a prospect does not turn up?

• What does any base fee cover?

How throxy’s model works

• The base fee covers human SDRs, AI-powered infrastructure, lead lists, copy and management (pricing).

• Each meeting comes to you as a request. You have 24 hours to accept or reject it, and the prospect only gets a calendar invite after you approve (pricing).

• The meeting has to take place to be chargeable (done-for-you outbound).

• throxy publishes the model on its site without fee amounts.

When pay per lead fits

Pay per lead suits a team whose SDRs already call and qualify every enquiry fast and want more names to work. If nobody on your side has time to chase leads, pay for the meeting. For retainer and hybrid models, read our guide to UK outbound pricing models.

FAQ

Is pay per meeting more expensive per unit?

Per unit, yes. TNW Marketing notes the unit price rises at each level because more of the work moves to the provider (TNW Marketing). Compare the total cost per held meeting.

Does throxy charge per lead?

No. throxy charges a flat monthly fee plus a fee for each qualified meeting you approve that takes place (pricing).