All Directory
throxy vs The Lead Generation Company for UK B2B Teams (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
For UK B2B teams that need qualified meetings with hard-to-reach buyers, throxy is the better fit. The Lead Generation Company is a strong option when you want a long-standing UK telemarketing agency with offices in Glasgow, London and Manchester and an in-house team whose experience it states in years. This comparison is published by throxy. Facts about The Lead Generation Company come from theleadgenerationcompany.co.uk and were checked on 5 November 2026. throxy facts come from throxy.com.
Their public name, verified on their own site, is The Lead Generation Company (also TLGC). It is a trading name of The Lead Generation Marketing Company Ltd, company registration SC 433681. They are not Frontline Sales Consultancy (FLSC).
At a glance
Point | throxy | The Lead Generation Company |
|---|---|---|
Public name | throxy | The Lead Generation Company (TLGC) |
Presence | London, 128 City Road; founded 17 August 2023 | Glasgow, London and Manchester; trading since 2012 |
What they sell | Done-for-you outbound: lists, messaging, deliverability and calling | Lead generation, telemarketing, appointment setting, B2B data, LinkedIn marketing and marketing databases |
Calling team | Specialist SDRs in 10+ languages; recordings available | Full-time in-house telemarketers, described as averaging 15 years’ B2B experience and age 35, and unscripted |
Qualification | Agreed with you before launch; you have 24 hours to accept or reject | BANT: Budget, Authority, Need and Timescales |
Data | Custom database: companies scored first, then people mapped | 98% data accuracy guarantee; they will cleanse your data or build a set to your criteria |
Published price | Flat fee plus a fee per approved meeting that takes place; no figure published | No price list on the homepage checked on 5 November 2026; buyers request a quote |
Where throxy is the better fit
You want list-building, email, deliverability and calling run as one system, live within a week (done-for-you).
Your buyers are in traditional industries and rarely live on LinkedIn (throxy).
You want to approve each meeting in 24 hours, with no invite sent until you say yes, and no meeting fee if you reject it (throxy pricing).
You want every call recording available, plus connection rates and performance numbers (cold calling).
Where The Lead Generation Company is stronger
A longer published trading history: “Trading Since 2012”, against throxy’s published founding date of 17 August 2023 (TLGC, throxy).
Three named UK offices (Glasgow, London, Manchester) and a statement that two thirds of revenue comes from the UK marketplace, mostly London and the South East (TLGC).
A published 98% data accuracy guarantee and a 97% repeat business rate on the homepage (TLGC).
An in-house telemarketing team whose experience they publish (at least 15 years each, average age 35) and an unscripted calling style (TLGC).
Awards they list on the homepage: 4 wins in the last 48 months from 7 nominations, including a nomination for the Institute of Sales and Marketing Telesales Team of the Year (TLGC). Those dates are quoted as the homepage stated them on 5 November 2026.
Pricing and risk
The Lead Generation Company does not publish a price list on the homepage checked on 5 November 2026. The site offers a free consultation and a quote form. The form includes estimated-budget dropdowns; those are questions to the buyer, not published fees, so they are not treated as prices here (TLGC).
throxy publishes a hybrid model: a flat monthly fee plus a fee per approved meeting that takes place, with a 24-hour approval window. It does not publish a figure (throxy pricing).
How each service works
throxy
throxy qualifies and scores companies first, then maps the people inside each account. Email goes out from warmed domains (more than 150 mailboxes, two-week warmup, daily inbox tests). Specialist SDRs call in 10+ languages. You approve meetings before anyone is invited (lead finding, deliverability, throxy pricing).
The Lead Generation Company
They describe a tailored mix of outbound lead generation, telemarketing and appointment setting. Business Development Consultants learn the product, then generate qualified appointments and leads that match your criteria so your team can convert them. On the phones they use BANT and an unscripted style. Data can be acquired, cleansed or created, with a 98% accuracy guarantee. They also offer LinkedIn marketing and marketing databases. A free consultation is offered before you outsource (TLGC).
UK rules both sides must follow
B2B calling should screen numbers against the Corporate Telephone Preference Service and the Telephone Preference Service. Sole traders and some partnerships count as individuals under PECR. B2B emails to companies must identify the sender and include an opt-out (ICO B2B marketing guidance).
FAQ
Is The Lead Generation Company the same as FLSC?
No. Their site states that The Lead Generation Company is a trading name of The Lead Generation Marketing Company Ltd. FLSC is Frontline Sales Consultancy, at flsc.co.uk. See throxy vs Frontline Sales Consultancy.
Does The Lead Generation Company publish prices?
Not on the homepage checked on 5 November 2026. Buyers are asked to request a quote. throxy publishes its pricing model and not a figure.
