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throxy vs Frontline Sales Consultancy (FLSC) for UK B2B Teams (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
For UK B2B teams that need qualified meetings with hard-to-reach buyers, throxy is the better fit. Frontline Sales Consultancy (FLSC) is a strong option when you want to pay only for SAT meetings that take place, with no-shows and out-of-profile bookings left off the invoice. This comparison is published by throxy. FLSC facts come from flsc.co.uk and were checked on 5 November 2026. throxy facts come from throxy.com.
The public name on their site is Frontline Sales Consultancy, also written FLSC. They are not The Lead Generation Company.
At a glance
Point | throxy | Frontline Sales Consultancy |
|---|---|---|
Public name | throxy | Frontline Sales Consultancy (FLSC) |
What they sell | Done-for-you outbound: lists, messaging, deliverability and calling | Pay-per-SAT appointment setting, plus lead generation, telemarketing, call-centre outsourcing and sales recruitment |
What you pay for | A flat monthly fee plus a fee per approved meeting that takes place | Appointments that take place and meet written SAT criteria; the page states you pay for those appointments and nothing else |
No-shows | The meeting fee applies only if the approved meeting takes place | No-shows, late cancellations and out-of-profile meetings are excluded from the invoice |
Approval | You have 24 hours to accept or reject before the prospect is invited | Qualification criteria are written and approved before calling starts; invoices are checked against your calendar after attendance |
Channels | Email from warmed domains and specialist cold calling in 10+ languages | Email and LinkedIn first, then unscripted calls; eight to twelve touches across roughly three weeks |
Published figure | No price list on throxy.com | No pound-per-meeting figure on the pages checked on 5 November 2026 |
Where throxy is the better fit
You want the list, the email infrastructure and the calling run as one outbound engine, live within a week (done-for-you).
Your buyers sit in traditional industries and are rarely on LinkedIn (throxy).
You want companies qualified and scored before anyone is mapped or contacted (lead finding).
You want more than 150 warmed mailboxes, rotated IPs and daily inbox placement tests (deliverability).
You want call recordings, connection rates and performance numbers (cold calling).
Where Frontline Sales Consultancy is stronger
A pay-per-SAT model that, on their appointment-setting page, charges only for meetings that take place and meet written criteria. No-shows, cancellations and out-of-profile bookings are not invoiced (FLSC appointment setting).
A published guarantee line: SAT meetings are guaranteed or your money back (FLSC appointment setting).
An explicit statement that contacts are screened against both the TPS and CTPS registers before calling (FLSC appointment setting).
List-building that they say combines ZoomInfo, LinkedIn Sales Navigator and Lusha, then checks trading status against Companies House (FLSC appointment setting).
A published daily activity standard per campaign: at least 50 outbound calls, 1 hour 30 minutes of live talk time, 25 personalised follow-ups and 2 qualified hot leads, with a daily report (FLSC appointment setting).
Pricing and risk
Frontline Sales Consultancy does not publish a pound-per-meeting fee on the homepage or appointment-setting page checked on 5 November 2026. What it does publish is the rule: you pay for SAT appointments that take place, and nothing else, with attendance verified against your calendar. A SAT appointment is a meeting the prospect attends on time that meets written benchmarks you approve first: confirmed budget, decision-making authority, and an active need with a clear timescale (FLSC appointment setting).
throxy also ties the meeting fee to an approved meeting that takes place, and adds a flat monthly fee that covers the running of the campaign. You approve or reject each request within 24 hours, and the prospect is not invited until you say yes. No figure is published (throxy pricing).
How each service works
throxy
throxy builds a custom database (companies first, then people), writes the outreach, warms sending domains and calls with specialist SDRs. After one onboarding form the campaign is live within a week. Meetings come to you as requests so you can accept or reject them before anyone’s calendar is involved (done-for-you, throxy pricing).
Frontline Sales Consultancy
You agree the target profile in writing (company size, sector, job title, budget range, problem and timescale). The team handles outbound calls, gatekeepers, follow-up emails and LinkedIn messaging, then reminds the prospect up to the meeting day. Before the first call they introduce the company by email and LinkedIn. Callers work unscripted. Each prospect is contacted eight to twelve times across roughly three weeks. Invoices go out only after the meeting takes place (FLSC appointment setting).
UK rules both sides must follow
Frontline Sales Consultancy states that it screens contacts against the TPS and CTPS registers before calling. That matches the ICO’s B2B guidance: screen against both the Telephone Preference Service and the Corporate Telephone Preference Service, treat sole traders and some partnerships as individuals, and identify yourself with an opt-out on B2B company emails (ICO B2B marketing guidance).
FAQ
Is FLSC the same as The Lead Generation Company?
No. FLSC is Frontline Sales Consultancy at flsc.co.uk. The Lead Generation Company is a separate firm at theleadgenerationcompany.co.uk. See throxy vs The Lead Generation Company.
Does Frontline Sales Consultancy publish a meeting price?
Not a pound figure, on the pages checked on 5 November 2026. It publishes the model: pay for SAT meetings that take place, with no charge for no-shows or out-of-profile bookings.
