throxy vs Virtual Sales Limited for UK B2B (2026)

Author:

Pablo Jiménez de Parga Ramos

Date:

Nov 6, 2026

For UK B2B teams selling to hard-to-reach buyers outside pure tech, choose throxy over Virtual Sales Limited when you want fully managed outbound with custom databases, cold calling in 10+ languages, and pay per attended meeting (throxy.com). VSL fits technology, software, SaaS, MSP and IT services teams that want UK callers on flexible short-term contracts (virtual-sales.com).

This comparison is published by throxy. Facts about Virtual Sales Limited come from virtual-sales.com, checked on 6 and 9 November 2026.

At a glance

Factor	throxy	Virtual Sales Limited
Best for	Hard-to-reach / traditional industries	UK technology appointment setting
Model	Fully managed outbound; pay per attended meeting	Appointment setting / telemarketing; flexible monthly
Contracts	Managed campaign	Short-term contracts; no long-term lock-in (site)
Since	Founded 2023; backed by Y Combinator (throxy.com)	Supporting UK B2B growth since 2001 (site)
Published price list	Model published; no pound figures	No public pound rate card found

Where throxy is the better fit

Custom databases for buyers traditional tools miss (throxy homepage).
Pricing tied to meetings you approve that take place (performance-based outbound pricing).
Campaigns go live within a week (throxy homepage).
Built for hard-to-reach buyers in traditional industries.

Where Virtual Sales Limited is stronger

UK technology appointment setting for software, SaaS, MSP and IT with mature UK callers (UK technology page).
Flexible monthly subscription, no setup fees, dedicated campaign manager and weekly reporting on that page.
Short-term contracts and no long-term contracts called out on the homepage.
Public claim of operating in the UK, Europe and USA.

Pricing and risk

throxy publishes its model: a flat monthly fee plus a fee for each qualified meeting you approve that takes place (performance-based outbound pricing). No pound figure is published on throxy.com.

VSL pages checked on 6 November 2026 describe flexible subscriptions and no setup fees but do not publish a pound price list. Contact sales@virtual-sales.com or +44 (0) 1403 458 954 as listed on their site.

How each service works

throxy

Tech team builds lead lists of decision-makers traditional databases miss.
Specialist SDRs cold call in 10+ languages and book qualified meetings.
You approve meetings before they land on the calendar.
Done-for-you covers targeting, messaging, deliverability, qualification and replies.
Live within a week (homepage).

Virtual Sales Limited

Discovery and campaign briefing, then human-led outreach and qualification.
Weekly reporting and refinement with a dedicated campaign manager.
Additional services include seminar attendees and database development on the homepage.

UK rules both sides must follow

Before live B2B calls, screen numbers against the Corporate Telephone Preference Service and the Telephone Preference Service, plus your own suppression list. For B2B email, identify the sender and offer an opt-out. See the ICO B2B marketing guidance (guidance noted as under review after the Data (Use and Access) Act).

FAQ

Is throxy or VSL better for a SaaS company?

VSL markets itself as a UK technology appointment-setting specialist for software and SaaS. throxy also serves complex B2B sales but leads with traditional, hard-to-reach buyers. Pick based on buyer type and commercial model.