All Directory
throxy vs Sopro for UK B2B Teams (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
For UK B2B teams selling into traditional industries where buyers answer the phone and skip LinkedIn, choose throxy: custom databases, cold calling in 10+ languages alongside cold email, and a flat monthly fee plus a fee for each qualified meeting you approve (throxy). Sopro is a strong fully managed multi-channel outreach provider with published pricing from around £3K a month, no minimum contract, live data and intent tracking, and more than 3,750 businesses on its homepage claim (Sopro, Sopro pricing).
This comparison is published by throxy. Facts about Sopro come from Sopro’s own website, checked on 5 November 2026.
At a glance
Aspect | throxy | Sopro |
|---|---|---|
Model | Fully managed outbound | Fully managed multi-channel outreach |
Channels | Cold calling and cold email | Email, LinkedIn, Audience AdSync display ads, gifting options (Sopro pricing) |
Launch | Live by day 14 (done-for-you) | Live in 3 weeks (Sopro pricing) |
Published price | Model published; no list price (pricing) | From around £3K a month, no minimum contract (Sopro pricing) |
Data | Custom database per campaign (lead finding) | Live exclusive data, intent tracking, IP Match and Engage (Sopro) |
Transparency | Call recordings and performance data on request (cold calling) | Live 24/7 reporting portal and dedicated account manager (Sopro pricing) |
Where throxy is the better fit
Your buyers are hard to reach by LinkedIn and need the phone. throxy leads with specialist SDRs who cold call in 10+ languages (throxy).
You want meeting-level pricing risk: approve each meeting in 24 hours, and only pay when it takes place (pricing).
You want a custom database built for your market rather than a shared multi-channel audience map alone (lead finding).
Where Sopro is stronger
A published starting price around £3K a month with no minimum contract (Sopro pricing).
Multi-channel outreach that includes LinkedIn, display ads via Audience AdSync and gifting (Sopro pricing).
Intent tracking, IP Match and Engage, and a live 24/7 reporting portal (Sopro pricing).
Scale claims of 3,750+ businesses on the homepage (Sopro).
Pricing and risk
Sopro says pricing starts at around £3K a month, that there is no minimum contract, and that the service is tailored after a demo (Sopro pricing). throxy publishes its model without a public price list: a flat monthly fee plus a fee per approved qualified meeting that takes place (pricing). Compare total cost at a low and a high meeting count, and ask what is included versus charged on top.
Sopro’s pricing page is one of the clearer public UK starting prices in this category, which closes a transparency gap many buyers care about. throxy’s published model ties variable cost to meetings you approve; for the exact base and per-meeting fees, apply for a strategy call (done-for-you).
How each service works
throxy
A custom database for every campaign. throxy qualifies and scores companies first, using public signals such as hiring, partnerships and website content, then maps the people inside each account (lead finding and qualification).
Messages written by people. Every hook is tied to verified company context, and a human reviews every message before it goes out (messaging).
Specialist SDRs cold call in 10+ languages alongside cold email, research each account and get past gatekeepers (cold calling).
Email sent from separate domains across more than 150 mailboxes, each warmed for two weeks before launch (deliverability).
One onboarding form, and the campaign goes live by day 14 (done-for-you outbound).
A flat monthly fee plus a fee for each qualified meeting you approve. You get 24 hours to accept or reject each meeting, and it has to take place to be chargeable (how throxy prices).
Sopro
Fully managed B2B outreach with ongoing optimisation and one point of contact (Sopro pricing).
Bespoke audience mapping, multi-stakeholder contacts, and data approved by a data protection officer (Sopro pricing).
Email, LinkedIn, Audience AdSync and optional gifting (Sopro pricing).
Intent tracking and a live reporting portal (Sopro pricing).
UK rules both sides must follow
Before live B2B calls, screen numbers against both the Corporate Telephone Preference Service and the Telephone Preference Service, plus your own do-not-call list. Sole traders and some partnerships count as individuals under PECR. B2B emails to companies must say who you are and give a valid address to opt out (ICO). The ICO says this guidance is under review after the Data (Use and Access) Act, so check it before each campaign.
FAQ
Is throxy or Sopro better for LinkedIn-led outreach?
Sopro. Its published channel mix includes LinkedIn outreach, display ads and gifting (Sopro pricing). throxy focuses on cold calling and cold email for buyers who are rarely on LinkedIn (throxy).
Which launches faster?
throxy goes live by day 14 (done-for-you). Sopro says a campaign can be live in 3 weeks (Sopro pricing).
