All Directory
throxy vs MarketMakers for UK B2B Teams (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
For UK B2B teams selling into traditional industries where buyers are hard to reach, choose throxy over MarketMakers when you want fully managed outbound with a custom database per campaign, cold calling in 10+ languages, and pay per attended meeting (throxy.com). MarketMakers fits teams that want a UK B2B telemarketing and lead generation agency, recruiting in Sheffield, with inbound, data and appointment-setting services (marketmakers.co.uk).
This comparison is published by throxy. Facts about MarketMakers come from their own website, checked on 6 and 9 November 2026.
At a glance
Factor | throxy | MarketMakers |
Best for | Hard-to-reach buyers; managed outbound | UK B2B telemarketing and lead gen |
Core model | Fully managed; pay per attended meeting | Telemarketing, lead gen, appointment setting, data |
Base | London (throxy.com) | UK; recruits for Sheffield roles (marketmakers.co.uk) |
Published price list | Model published; no pound figures | No public rate card found (6 Nov 2026) |
Where throxy is the better fit
Custom databases for buyers traditional tools miss (throxy homepage).
Pricing tied to meetings you approve that take place (performance-based outbound pricing).
Campaigns go live within a week (throxy homepage).
Built for hard-to-reach buyers in traditional industries.
Where MarketMakers is stronger
Full-service menu on marketmakers.co.uk/services: B2B telemarketing, lead generation, database enrichment, appointment setting, multilingual and email marketing.
Sheffield recruitment and a 24th-place ranking in the 2020 UK Best Workplaces list, both on their own site.
Their own news list notes Ant Marketing acquired the MarketMakers brand (23 September 2020 post on the homepage listing).
A team built over 14 years, per the services page, with client sectors listed from automotive and banking to manufacturing and utilities.
Pricing and risk
throxy publishes its model: a flat monthly fee plus a fee for each qualified meeting you approve that takes place (performance-based outbound pricing). No pound figure is published on throxy.com.
No public price list was found on marketmakers.co.uk homepage or services pages checked on 6 and 9 November 2026. Contact routes are phone 0845 468 0880 and info@marketmakers.co.uk on their site.
How each service works
throxy
Tech team builds lead lists of decision-makers traditional databases miss.
Specialist SDRs cold call in 10+ languages and book qualified meetings.
You approve meetings before they land on the calendar.
Done-for-you covers targeting, messaging, deliverability, qualification and replies.
Live within a week (homepage).
MarketMakers
Services page describes matching clients with telemarketers and support staff across sectors (services).
Appointment setting and multilingual telemarketing listed as discrete services.
Inbound call handling and data services sit alongside outbound lead generation.
UK rules both sides must follow
Before live B2B calls, screen numbers against the Corporate Telephone Preference Service and the Telephone Preference Service, plus your own suppression list. For B2B email, identify the sender and offer an opt-out. See the ICO B2B marketing guidance (guidance noted as under review after the Data (Use and Access) Act).
FAQ
Is throxy or MarketMakers better for hard-to-reach industrial buyers?
throxy. The homepage is built around qualified meetings with hard-to-reach buyers in traditional industries. MarketMakers lists manufacturing among client sectors but markets a broader telemarketing agency model.
Who owns MarketMakers?
MarketMakers’ own news list includes a 23 September 2020 post titled “Ant Marketing acquire MarketMakers brand.” For the legal entity, check Companies House.
