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throxy vs durhamlane for UK B2B Teams (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
For UK B2B teams that want fully managed outbound into hard-to-reach buyers with a one-month sprint and meeting-level pricing, choose throxy (throxy). durhamlane is a strong SDR outsourcing partner for mid-market and enterprise B2B brands that want native-language SDRs across the UK, Europe and North America, with part-fixed and part-performance pricing and a typical £10k to £20k monthly spend for a new customer (durhamlane).
This comparison is published by throxy. Facts about durhamlane come from durhamlane’s own website, checked on 5 November 2026.
At a glance
Aspect | throxy | durhamlane |
|---|---|---|
Model | Fully managed outbound | Outsourced SDR teams for complex B2B sales cycles |
Channels | Cold calling and cold email | Proactive outbound, inbound lead conversion, customer expansion, event sales support |
Launch | Live by day 14 (done-for-you) | Onboarding typically 30 days to programme launch (durhamlane) |
Prove concept | One-month sprint (throxy) | Generally 6 months to prove the concept (durhamlane) |
Pricing | Flat monthly fee plus a fee per approved meeting (pricing) | Part fixed, part tied to success outcomes; average new customer £10k to £20k a month (durhamlane) |
Method | Custom database, human-reviewed messaging, closed-loop weekly changes | “Selling at a Higher Level” and Magic 35 qualification; Salesloft reporting (durhamlane) |
Where throxy is the better fit
You want a shorter first commitment. throxy offers a one-month sprint (throxy); durhamlane generally asks for 6 months to prove the concept (durhamlane).
You want to go live in two weeks rather than a typical 30-day onboarding (done-for-you, durhamlane).
You sell into traditional industries and want phone-first outreach in 10+ languages with a custom database per campaign (throxy).
You want every meeting approved by you within 24 hours before the invite goes out (pricing).
Where durhamlane is stronger
Larger programmes that cover inbound lead conversion and customer expansion as well as new business (durhamlane).
Native-language SDRs across the UK, Europe and North America with a published Magic 35 qualification framework (durhamlane).
Enterprise and mid-market buyers who want Salesloft-integrated weekly, monthly and quarterly reporting (durhamlane).
A methodology branded as “Selling at a Higher Level” with AI SDR roleplay in onboarding (durhamlane).
Pricing and risk
throxy: flat monthly fee plus a fee per approved qualified meeting that takes place (pricing). durhamlane: part fixed and part tied to success outcomes such as sat sales accepted leads and revenue; campaigns can start from a few thousand per month, and the average new customer invests £10k to £20k a month (durhamlane). Compare total cost at your expected meeting volume, and ask what counts as a success outcome in writing.
How each service works
throxy
A custom database for every campaign. throxy qualifies and scores companies first, using public signals such as hiring, partnerships and website content, then maps the people inside each account (lead finding and qualification).
Messages written by people. Every hook is tied to verified company context, and a human reviews every message before it goes out (messaging).
Specialist SDRs cold call in 10+ languages alongside cold email, research each account and get past gatekeepers (cold calling).
Email sent from separate domains across more than 150 mailboxes, each warmed for two weeks before launch (deliverability).
One onboarding form, and the campaign goes live by day 14 (done-for-you outbound).
A flat monthly fee plus a fee for each qualified meeting you approve. You get 24 hours to accept or reject each meeting, and it has to take place to be chargeable (how throxy prices).
durhamlane
Custom outbound playbook production and 30-day onboarding into an AI SDR roleplay tool (durhamlane).
Magic 35 qualification, diarised appointment with your sales rep, and a verbal handover with the SDR joining the first meeting (durhamlane).
Fully managed white-labelled SDR teams for lead conversion, new customer acquisition, customer expansion and event sales support (durhamlane).
Salesloft house with CRM integration for real-time reporting (durhamlane).
UK rules both sides must follow
Before live B2B calls, screen numbers against both the Corporate Telephone Preference Service and the Telephone Preference Service, plus your own do-not-call list. Sole traders and some partnerships count as individuals under PECR. B2B emails to companies must say who you are and give a valid address to opt out (ICO). The ICO says this guidance is under review after the Data (Use and Access) Act, so check it before each campaign.
FAQ
Is throxy or durhamlane better for a short pilot?
throxy. It offers a one-month sprint (throxy). durhamlane generally asks for 6 months to prove the concept (durhamlane).
Which is better for a large multi-region SDR programme?
durhamlane, when you need native-language SDRs across the UK, Europe and North America and want inbound conversion and expansion in the same engagement (durhamlane).
