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throxy vs Belkins for UK B2B Teams (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
For UK B2B teams selling into complex, traditional industries, choose throxy over Belkins when you want a London-based, fully managed outbound engine that leads with cold calling in 10+ languages, builds a custom database per campaign, and charges a flat monthly fee plus a fee for each qualified meeting you approve (throxy). Belkins is a strong US-based appointment-setting agency with email, LinkedIn and cold calling across 50+ industries, and a 14-day campaign setup (Belkins).
This comparison is published by throxy. Facts about Belkins come from Belkins’ own website, checked on 5 November 2026.
At a glance
Aspect | throxy | Belkins |
|---|---|---|
Base | London, Y Combinator backed (throxy about) | US-based appointment setting company with a global presence (Belkins appointment setting) |
Model | Fully managed outbound | Lead generation and appointment setting |
Channels | Cold calling and cold email by specialist SDRs in 10+ languages (throxy) | Email, LinkedIn, cold calling, with messenger and intent-based calling add-ons (Belkins) |
Launch | Live by day 14 (done-for-you) | Campaign set up in the first 14 days; first appointments within the next 30 days (Belkins) |
Pricing | Flat monthly fee plus a fee per approved qualified meeting that takes place (pricing) | No list price on the homepage or appointment-setting page (Belkins) |
Buyer fit | Manufacturing, logistics, construction and other traditional industries where buyers are rarely on LinkedIn | B2B companies across 50+ industries (Belkins) |
Where throxy is the better fit
Your buyers answer the phone and rarely use LinkedIn. throxy leads with specialist SDRs who call in 10+ languages and book meetings for you to close (throxy).
You want a custom database built for your market rather than a shared list (lead finding).
You want to approve every meeting within 24 hours before the prospect gets an invite, and only pay for meetings that take place (pricing).
You want a one-month sprint before a longer commitment (throxy).
Where Belkins is stronger
You want LinkedIn outreach and messenger add-ons (WhatsApp and SMS) in the same programme (Belkins).
You sell across many industries and want an agency that markets itself as top outbound lead generation since 2017 across 50+ industries (Belkins).
You want a dedicated centre of excellence for complex multi-channel projects (Belkins).
Pricing and risk
throxy publishes its pricing model: a flat monthly fee covering human SDRs, infrastructure, lead lists, copy and management, plus a fee for each qualified meeting you approve. You have 24 hours to accept or reject, and the meeting has to take place to be chargeable (pricing). Belkins does not publish a list price on its homepage or appointment-setting page, so you need a sales conversation to compare total cost at a low and high meeting count (Belkins).
How each service works
throxy
A custom database for every campaign. throxy qualifies and scores companies first, using public signals such as hiring, partnerships and website content, then maps the people inside each account (lead finding and qualification).
Messages written by people. Every hook is tied to verified company context, and a human reviews every message before it goes out (messaging).
Specialist SDRs cold call in 10+ languages alongside cold email, research each account and get past gatekeepers (cold calling).
Email sent from separate domains across more than 150 mailboxes, each warmed for two weeks before launch (deliverability).
One onboarding form, and the campaign goes live by day 14 (done-for-you outbound).
A flat monthly fee plus a fee for each qualified meeting you approve. You get 24 hours to accept or reject each meeting, and it has to take place to be chargeable (how throxy prices).
Belkins
Analysis and strategy, then lead research with dedicated researchers (Belkins).
Email deliverability work before launch, then cross-channel engagement by copywriters and SDRs (Belkins).
Interest turned into sales meetings, with tracking and optimisation led by an account manager (Belkins).
Team roles include account manager, SDR, lead sourcing specialist, sales copywriter and email deliverability specialist (Belkins).
UK rules both sides must follow
Before live B2B calls, screen numbers against both the Corporate Telephone Preference Service and the Telephone Preference Service, plus your own do-not-call list. Sole traders and some partnerships count as individuals under PECR. B2B emails to companies must say who you are and give a valid address to opt out (ICO). The ICO says this guidance is under review after the Data (Use and Access) Act, so check it before each campaign.
FAQ
Is throxy or Belkins better for UK manufacturing buyers?
throxy. Its homepage and done-for-you service are built for traditional industries where buyers are rarely on LinkedIn, with cold calling in 10+ languages (throxy). Belkins covers 50+ industries with a multi-channel mix that includes LinkedIn (Belkins).
How fast do both launch?
throxy goes live by day 14 (done-for-you). Belkins sets up in the first 14 days and says first appointments arrive within the next 30 days (Belkins).
