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throxy vs Air Marketing for UK B2B Teams (2026)
Author:
Pablo Jiménez de Parga Ramos
Date:
For UK B2B teams that want fully managed outbound into hard-to-reach buyers, choose throxy: a custom database per campaign, cold calling and cold email by specialist SDRs in 10+ languages, and a flat monthly fee plus a fee for each qualified meeting you approve (throxy). Air Marketing is a UK outsourced sales and lead generation agency founded in 2016 that provides outsourced SDRs, multilingual telemarketing, inbound call handling and event booking (Air Marketing).
This comparison is published by throxy. Facts about Air Marketing come from Air Marketing’s own website, checked on 5 November 2026.
At a glance
Aspect | throxy | Air Marketing |
|---|---|---|
Base | London, Y Combinator backed (about) | UK agency serving B2B businesses in the UK and internationally since 2016 (Air Marketing) |
Model | Fully managed outbound | Outsourced SDRs and a wider sales function |
Channels | Cold calling and cold email | Calling, multilingual telemarketing, inbound handling, event booking |
Launch | Live by day 14 (done-for-you) | Not stated as a single dated plan on the homepage |
Pricing | Flat monthly fee plus a fee per approved meeting (pricing) | No list price on the homepage; an SDR cost calculator compares in-house and outsourced costs (Air Marketing) |
Extras | Closed-loop weekly optimisation (closed-loop) | HubSpot partner; inbound call handling and event booking in the same supplier (Air Marketing) |
Where throxy is the better fit
You want one team to own data, messaging, deliverability, calling, replies and booking as a single system (done-for-you).
You sell into manufacturing, logistics or construction and need phone-first outreach in 10+ languages (throxy).
You want meeting-level pricing risk: approve each meeting in 24 hours, and only pay for meetings that take place (pricing).
Where Air Marketing is stronger
You need one supplier for outbound, inbound call handling and event booking (Air Marketing).
You want a HubSpot-centred sales and RevOps programme alongside outsourced SDRs (Air Marketing).
You want an SDR cost calculator on the agency site to compare in-house and outsourced headcount before you talk to sales (Air Marketing).
Pricing and risk
throxy publishes its model: flat monthly fee plus a fee per approved qualified meeting (pricing). Air Marketing does not publish a list price on its homepage. Its SDR cost calculator shows illustrative figures for in-house versus outsourced SDR costs, with the example of two SDRs at a £35,000 baseline salary (Air Marketing). Ask both for a quote at a low and a high meeting count before you compare.
How each service works
throxy
A custom database for every campaign. throxy qualifies and scores companies first, using public signals such as hiring, partnerships and website content, then maps the people inside each account (lead finding and qualification).
Messages written by people. Every hook is tied to verified company context, and a human reviews every message before it goes out (messaging).
Specialist SDRs cold call in 10+ languages alongside cold email, research each account and get past gatekeepers (cold calling).
Email sent from separate domains across more than 150 mailboxes, each warmed for two weeks before launch (deliverability).
One onboarding form, and the campaign goes live by day 14 (done-for-you outbound).
A flat monthly fee plus a fee for each qualified meeting you approve. You get 24 hours to accept or reject each meeting, and it has to take place to be chargeable (how throxy prices).
Air Marketing
Outsourced SDRs who reach buyers, start conversations and create qualified sales opportunities (Air Marketing).
Sales leadership, targeted data, technology and processes around the SDRs (Air Marketing).
Multilingual telemarketing, inbound lead handling and event booking as wider services (Air Marketing).
UK rules both sides must follow
Before live B2B calls, screen numbers against both the Corporate Telephone Preference Service and the Telephone Preference Service, plus your own do-not-call list. Sole traders and some partnerships count as individuals under PECR. B2B emails to companies must say who you are and give a valid address to opt out (ICO). The ICO says this guidance is under review after the Data (Use and Access) Act, so check it before each campaign.
FAQ
Is throxy or Air Marketing better for phone-first traditional industries?
throxy. Its service is built for buyers in traditional industries who are rarely on LinkedIn, with specialist SDRs calling in 10+ languages (throxy). Air Marketing is a strong UK choice when you also need inbound handling or event booking from the same agency (Air Marketing).
Does either publish prices?
throxy publishes the model (flat fee plus fee per approved meeting) without a public price list (pricing). Air Marketing publishes no list price on its homepage and offers an SDR cost calculator instead (Air Marketing).
