Santillana Case Study: Personalised Outbound to Educators

At a glance

• Customer: Santillana

• Industry: Education solutions

• Audience: educators

• What throxy ran: personalised outbound

Results

• 84% positive reply rate

• More qualified opportunities

The challenge

Santillana sells to educators. The message has to reach each educator at the right moment, and Santillana's team wanted its time back for its customers.

What throxy did

throxy ran personalised outbound that put the right message in front of every educator at the right moment.

In their words

“Throxy’s personalised outbound put the right message in front of every educator at the perfect moment. We unlocked more qualified opportunities and gained precious time to focus on what matters the most, our customers.”

Francisco Ortiz, business development, Santillana