Health Techthroxy case study
Fuse builds technology for healthcare providers. We validated email and cold calling as new channels at speed - without them hiring a single SDR.
Heads-down on product. Pipeline still had to move.
Fuse builds technology for healthcare providers. As a 3-person seed-stage startup based in London and San Francisco, they needed to generate qualified pipeline fast - without the overhead of hiring full-time SDRs or managing campaigns in-house.
Their team was deep in a major product build. Outbound couldn't wait, but bandwidth was zero. The options were: hire someone and spend three months onboarding them, or find a system that could run without them.
A fully managed system from day one.
throxy built a complete cold email and cold calling operation for Fuse - list building, domain setup, multi-domain sending infrastructure, campaign copy, and execution. Everything.
Multi-domain sending kept messages out of spam filters. Fast onboarding meant Fuse were generating pipeline before they'd had time to think about hiring. The team went from running outbound manually to reviewing lists and approving copy - nothing more.
A new channel validated in weeks, not quarters.
Cold calling was unproven territory for Fuse before throxy. The normal answer to that question is a full-time hire, a quarter of ramp time, and a lot of uncertainty. Instead, it was validated as a working channel within weeks.
That's the kind of signal that changes how a seed-stage company allocates its next hire. Not a guess - a proof point.
The outcome.
90-95% of the time previously spent building and managing LinkedIn and email campaigns was eliminated entirely. In the first month, one account worth $10K+ ACV signed. Against a $5K monthly investment, that's a 2x return before the campaign had fully ramped. Zero SDRs hired.
"Throxy allows you to quickly ramp and test detailed cold email and calling campaigns without the admin and cost overhead. This has enabled us to test new channels and messaging at a speed that we otherwise wouldn't be able to, allowing us to focus on building product and deepening our relationships with clients." - Sho Sugihara, Founder, Fuse.
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