Cloudcrate, a cloud storage platform for regulated industries, found themselves in a common SaaS trap: strong product, happy customers, and inbound traction—but no consistent outbound engine.

With a lean team and a high-stakes ICP (compliance, legal, and healthcare buyers), their leadership team couldn’t justify hiring, onboarding, and managing an SDR team. But they also couldn’t afford to ignore outbound any longer.

They needed a partner who could build and run an entire outbound engine—fast, compliantly, and with no wasted motion. That’s why they chose Throxy.

We started with a strategic sprint:

• Built lead lists broken out by industry and compliance standard (e.g., HIPAA, SOC 2)

• Created message variants tailored to each vertical’s pain points

• Developed a testing roadmap for CTAs: “demo,” “quick audit,” “compare tools”

Our research uncovered that buyers in regulated industries respond best to:

• Clear authority (titles, credentials, certifications)

• Lower-pressure CTAs (“brief technical review” > “15-minute demo”)

• Case studies from adjacent industries

We crafted messages that didn’t oversell. Instead, they empathized with the burden of compliance and introduced Cloudcrate as the “quiet upgrade” most teams didn’t know they needed.

Execution-wise, we:

• Spun up 10 warmed mailboxes

• Set up real-time lead notifications to sales reps

• Embedded an instant-book calendar in every email touchpoint

Within 6 weeks:

• 64 meetings booked

• $310K in qualified pipeline, with multiple 5-figure deals entering procurement stages

The kicker? Cloudcrate didn’t touch a CRM, email tool, or contact list. We handled everything, end to end.

Their COO, Nina Patel, put it simply:

“It felt like we added a high-performance SDR team overnight. No tools, no drama, just results.”

The best part? Cloudcrate delayed SDR hiring for 12 months, freeing up $150K+ in headcount costs while still scaling top-of-funnel pipeline.