AIPilot, an AI-powered workflow automation platform, had recently raised a Series A round and was under pressure to scale revenue efficiently. Their product offered real value—automating repetitive internal processes for mid-sized SaaS companies—but they struggled with one major challenge: reaching the right buyers at scale.

Their internal growth team had tried cold outbound before. They used Apollo and Lemlist, hired two SDRs, and even bought some intent data. But the results were always underwhelming. Open rates were decent, but replies were mostly from irrelevant companies or junior staff. After six months, they’d only booked 12 total meetings, and only one closed deal had come from outbound efforts.

That’s when AIPilot partnered with Throxy.

From day one, we aligned on three priorities:

1. Target the right roles (not just ICP firms).

2. Personalize messaging based on real use cases.

3. Deliver consistent pipeline with zero management required.

We built segmented campaigns for each of their core verticals, starting with RevOps leaders at SaaS companies doing $5–50M in ARR. Each email sequence was structured like an experiment—testing subject lines, CTAs, and personalization techniques weekly.

Instead of writing generic copy, we based messaging around what RevOps leaders cared about: reducing tool sprawl, showing internal wins, and automating data workflows. We even embedded real use case screenshots in a few emails to boost curiosity.

Deliverability was a top concern too. AIPilot had run too many campaigns through a single domain and had a damaged sending reputation. Throxy spun up warmed domains and rotated mailboxes to avoid spam folders—something the internal team hadn’t been able to manage.

The results:

• 46 meetings booked in 30 days

• 3.5x increase in Sales Qualified Leads (SQLs)

• 6 closed deals within the first quarter, including 3 expansion-stage SaaS clients

What made this campaign different? We adapted messaging based on reply type data. Positive replies? We doubled down on pain-based opening lines. No replies? We tried a credibility-first angle and added social proof from AIPilot’s latest funding.

We didn’t just book meetings. We helped AIPilot rethink how outbound fits into their entire go-to-market motion. Instead of struggling to train SDRs or manage another tool, they had plug-and-play pipeline generation—and peace of mind.

As Diana Tran, AIPilot’s Head of Growth put it:

“We were skeptical about outsourcing outbound, but Throxy ran smarter experiments than we ever could internally. They’ve nailed our ICP and messaging.”