Harnessing Intent Data for Targeted Sales

Intent data provides insights into a prospect's online behavior and research activities, indicating their likelihood to make a purchase. By leveraging intent data, sales teams can identify high-potential leads, personalize outreach, and time their interventions for maximum impact.

Types of Intent Data

First-party intent data is collected from your own digital properties, while third-party intent data is gathered from external sources. Combining both types provides a comprehensive view of prospect behavior and interests.

Implementing Intent Data in Sales Strategies

Effective use of intent data involves integrating it into your CRM and sales engagement platforms, training teams to interpret signals, and developing targeted content and outreach strategies based on specific intent indicators. Regular analysis and refinement of intent-based approaches ensure ongoing effectiveness.