13th of November 2024
By Bergen Merey
| 5 min read
Imnoo AG is a cutting-edge automation solution for manufacturing quotes, crafted by industry experts who drive efficiency and streamline the quoting process for manufacturers worldwide.
Founded
2017
Company Size
11-50
Industry
Manufacturing Software
Location
Switzerland
Relied heavily on cold calling, which was time-consuming and yielded limited success.
Dedicated data analyst spent 35 hours weekly on lead generation, focusing on finding decision-makers and contact information.
Limited email deliverability, which impacted outreach effectiveness.
Email campaigns run on autopilot, generating 3-5 qualified meetings per week.
Significantly reduced lead generation time to just 5-10 hours per week.
Improved email deliverability by 90%, resulting in higher engagement with prospects.
The Challenge
Before partnering with Throxy, Imnoo’s sales team faced several operational bottlenecks. Their lead generation strategy relied heavily on cold calling, which demanded significant time and yielded limited success. A dedicated data analyst was responsible for sourcing decision-makers and contact information, spending approximately 35 hours each week on this task alone. Additionally, Imnoo's email deliverability was inconsistent, limiting the reach of their outreach efforts.
The Solution
Imnoo turned to Throxy’s tech-enabled sales development service to optimise their outbound strategy and automate time-consuming tasks. With Throxy managing email outreach on autopilot, Imnoo was able to generate 3-5 qualified meetings per week consistently. Throxy’s approach to personalised messaging and improved email deliverability transformed Imnoo’s engagement rates, freeing up the team’s time and increasing their efficiency.
Results
