throxy case study
Imnoo automates manufacturing quotes worldwide. We built them a fully managed outbound system that books real meetings, not spam.
Quoting at scale, without the chaos.
Imnoo automates manufacturing quotes worldwide - connecting buyers and suppliers faster than any manual process. Their platform had the product. What they lacked was a systematic way to get it in front of the right manufacturing decision-makers at volume.
Before throxy, outbound was reactive. The team was spending 35+ hours a week on prospecting, email management, and follow-up - time that should have been going into product and customer success. And deliverability was a persistent problem. Messages were landing in spam. The pipeline was inconsistent.
A fully managed system, not a tool.
throxy didn't hand Imnoo a platform and wish them luck. We built and ran the entire outbound operation - email infrastructure, sequence architecture, ICP refinement, and ongoing optimisation.
The focus was email-first: clean sending infrastructure, properly warmed domains, and copy that read like a human wrote it. The result was a 90% improvement in deliverability. Messages that previously disappeared into spam folders started reaching inboxes - and getting replies.
What 35 hours a week actually buys.
The efficiency gain wasn't just a number. It was the Imnoo team getting back the time they had been losing to manual prospecting and inbox management. 35+ hours a week returned to the business - redirected to the work that compounds.
Meanwhile, the outbound system ran on autopilot. Between 3 and 5 qualified meetings per week, generated consistently, without anyone at Imnoo having to touch it.
The outcome.
A fully managed outbound engine generating 3-5 meetings per week via email. 90% deliverability improvement. 50% efficiency gains across the prospecting and outreach function. 35+ hours per week returned to the team.
"With throxy running the email campaigns basically on autopilot we generate between 3-5 meetings per week with email outreach. I can say though that we improved deliverability by 90%." - Leon Redegeld, BDR at Imnoo.
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